Tuesday, June 17, 2008

'Brainwashing 101 for Dummies' (and investors!)

Paul Farrell identifies 11 reasons why passive investors fall prey to Wall Street's hype. This is really a piece on Behavioral Finance and it is written in an entertaining way that allows people who really can't stand this kind of stuff to learn something easily!

The premise is that our minds are pre-programmed to work against us when it comes to investing - Jason Zweig, another journalist has done a lot of work bringing this topic to the masses as well.

Scott Dauenhauer, CFP, MSFP, AIF